https://constancelaidesign.com Constance Lai Fri, 10 May 2024 10:25:07 +0000 https://constancelaidesign.com en https://constancelaidesign.com/Jewbalaya-CD-Packaging Fri, 10 May 2024 10:25:07 +0000 Constance Lai https://constancelaidesign.com/Jewbalaya-CD-Packaging <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eb2e7b24ec7149e42c865ffdd0f2ddd30ac30a76acff18efbc379ecb910eee71/Jewbalaya-1.png" data-mid="210649394" border="0" src="https://freight.cargo.site/w/1000/i/eb2e7b24ec7149e42c865ffdd0f2ddd30ac30a76acff18efbc379ecb910eee71/Jewbalaya-1.png" /> JewbalayaIllustration Packaging ClientsJewbalayaTimeline2024 BriefJewbalaya is a New Orleans based band that play a good-time mixture of Klezmer and Traditional New Orleans Jazz. This time, they want to create a "Jewbalaya" vintage recipe box that comes with a series classic jazz fest and a secert homemade jambalaya recipe. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9cb32dfebc32b830b79b408bbe3994f6812990ede7f0d006a06dd3f5ea3321df/Jewbalaya-2.png" data-mid="210649395" border="0" src="https://freight.cargo.site/w/1000/i/9cb32dfebc32b830b79b408bbe3994f6812990ede7f0d006a06dd3f5ea3321df/Jewbalaya-2.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/943e0685af52ad0a1781878fc97e3e0a2783f9c41e96032773cd17632ac03cd2/Jewbalaya-3.png" data-mid="210649396" border="0" src="https://freight.cargo.site/w/1000/i/943e0685af52ad0a1781878fc97e3e0a2783f9c41e96032773cd17632ac03cd2/Jewbalaya-3.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f9164a7cdf89e24550ff4a9bb6acbed00b35dc5f175072e10ac8212a9751abaf/Jewbalaya-mockup-04.png" data-mid="210650307" border="0" src="https://freight.cargo.site/w/1000/i/f9164a7cdf89e24550ff4a9bb6acbed00b35dc5f175072e10ac8212a9751abaf/Jewbalaya-mockup-04.png" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/4f8a325ce2b8d42f39b71891605d5938528ca1df0c5709a789d7ba4bd2578b09/Jewbalaya-5.png" data-mid="210649408" border="0" src="https://freight.cargo.site/w/1000/i/4f8a325ce2b8d42f39b71891605d5938528ca1df0c5709a789d7ba4bd2578b09/Jewbalaya-5.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8655f9fde4c01f45c2e9b0e96d652c5411f4efbf5458651df6ce1304bd598d00/Jewbalaya-6.png" data-mid="210649398" border="0" src="https://freight.cargo.site/w/1000/i/8655f9fde4c01f45c2e9b0e96d652c5411f4efbf5458651df6ce1304bd598d00/Jewbalaya-6.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/07f1e46ae44925faaebd19cec1962d32cb8d5ec265f891f5fb425de0f7b8ef12/Jewbalaya-7.png" data-mid="210649399" border="0" src="https://freight.cargo.site/w/1000/i/07f1e46ae44925faaebd19cec1962d32cb8d5ec265f891f5fb425de0f7b8ef12/Jewbalaya-7.png" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8648f8e4938b9a55fa1fc3c6b58c1cd9591b6954f92823b89e7f88ef33d63f5c/Jewbalaya-8.png" data-mid="210649400" border="0" src="https://freight.cargo.site/w/1000/i/8648f8e4938b9a55fa1fc3c6b58c1cd9591b6954f92823b89e7f88ef33d63f5c/Jewbalaya-8.png" /> https://constancelaidesign.com/All-New-Gogoro-Delight Sun, 08 Jan 2023 08:18:35 +0000 Constance Lai https://constancelaidesign.com/All-New-Gogoro-Delight <img width="3600" height="2025" width_o="3600" height_o="2025" data-src="https://freight.cargo.site/t/original/i/adf47db656bbd643ec058d752aa162d4e14ea24b3a156f34087db0bd995b7b2b/Group_Name-Version_eg_ggr.jpg" data-mid="163930967" border="0" src="https://freight.cargo.site/w/1000/i/adf47db656bbd643ec058d752aa162d4e14ea24b3a156f34087db0bd995b7b2b/Group_Name-Version_eg_ggr.jpg" /> All New Gogoro DelightProduct Launch Participants Creative Director / Jye Art Director / Kaori Strategist/Copy Writer / MaxVisual Designer/ Constance Lai Timeline2022 BriefDesigned not just "for her" but "by her"Of the 13 million bikers in Taiwan, about 6 million are women who ride the streets of the island every day. Although there is no shortage of female-only two-wheeled products on the market, most of them are designed from the male perception of women's needs, resulting in brighter colors and smaller bikes, but in reality there has never been a motorcycle designed from the female perspective. Now, Gogoro Delight, the first ever female-led electric motorcycle in Taiwan, has been launched, and the 11 female Gogoro teammates who have come together for the new Gogoro Delight are here to talk about the joy and stories they have brought to this smart electric motorcycle.設計背景 在全台灣 1,300 萬名機車騎士之中，大約有 600 萬名女性騎士每天在島嶼街頭奔馳著。儘管市面上不乏主打女性專屬的雙輪產品，但其多半都是從男性推想的女性需求出發，成果不外乎就是亮一點的車色和小一點的車身，實質上從未出現一輛全然由女性觀點出發設計的機車。如今，台灣史上第一台由女性團隊主導設計的電動機車 「 Gogoro Delight 」 問世，而因為全新 Gogoro Delight 齊聚一堂的 11 位 Gogoro 女性團隊夥伴，要和我們聊聊她們為這輛智慧電動機車注入的愉悅與故事。 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b41ac19c4d97c45d751eb5a1d2905c5ece5064d411719df067e769900ad25e0/0729_gogoro-delight.002.jpeg" data-mid="163931122" border="0" src="https://freight.cargo.site/w/1000/i/1b41ac19c4d97c45d751eb5a1d2905c5ece5064d411719df067e769900ad25e0/0729_gogoro-delight.002.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a4139fce22c321c4e876e3d186f614feb54d2bfe26ed1b08f60f030d7828d3e/0729_gogoro-delight.003.jpeg" data-mid="163931123" border="0" src="https://freight.cargo.site/w/1000/i/6a4139fce22c321c4e876e3d186f614feb54d2bfe26ed1b08f60f030d7828d3e/0729_gogoro-delight.003.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70c6fc0ff5c4992a0979b44c7bb3ac58aee062aee033715bc9a5f61e32492a91/0729_gogoro-delight.004.jpeg" data-mid="163931125" border="0" src="https://freight.cargo.site/w/1000/i/70c6fc0ff5c4992a0979b44c7bb3ac58aee062aee033715bc9a5f61e32492a91/0729_gogoro-delight.004.jpeg" /> https://constancelaidesign.com/Decay-Phenomenon-Magazine-Issue-No-01 Thu, 23 May 2019 01:48:11 +0000 Constance Lai https://constancelaidesign.com/Decay-Phenomenon-Magazine-Issue-No-01 <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c2d31b0285052b895fddb2217d81717671b05b8404141db4614aeb0bbeadca2a/decay_01.jpg" data-mid="42885975" border="0" src="https://freight.cargo.site/w/1000/i/c2d31b0285052b895fddb2217d81717671b05b8404141db4614aeb0bbeadca2a/decay_01.jpg" /> Decay Phenomenon Magazine Issue No.01Art DirectionEditorial Design ParticipantsPersonal ProjectTimeline2018 Phenomenon: Decay Background Design a conceptual magazine about natural phenomena. Each issue will focus on one specific phenomenon and explore the topic in an artful way. As you go through the magazine, you can also see the unique insights, special folk tales, and experimental visual works.Decay: About Memories FadeIt’s impossible for someone who does not have Alzheimer’s to fully grasp just how confusing, frustrating, isolating, and frightening having the disease can be. The magazine is to increase awareness of Alzheimer’s and let people learn more about the facts and break the myths of Alzheimer’s. <img width="2548" height="1639" width_o="2548" height_o="1639" data-src="https://freight.cargo.site/t/original/i/32680a1d602d91daed306858266656694928bc82a69a0cf8f9884bd309e38545/Untitled-1-01.png" data-mid="108422570" border="0" src="https://freight.cargo.site/w/1000/i/32680a1d602d91daed306858266656694928bc82a69a0cf8f9884bd309e38545/Untitled-1-01.png" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d5e4f2e2d0109639c0a68efa9b0c24ee1d6d01e8a2b8b024ee6d86dc813537b2/decay_02.jpg" data-mid="42885976" border="0" src="https://freight.cargo.site/w/1000/i/d5e4f2e2d0109639c0a68efa9b0c24ee1d6d01e8a2b8b024ee6d86dc813537b2/decay_02.jpg" /> <img width="1600" height="1600" width_o="1600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/cf798b54e21bf05a3a885bd754e66faf6e4b1e004cb34c574595fc0bb3e5cb06/Screen-Shot-2019-05-22-at-7.07.43-PM.gif" data-mid="42886994" border="0" src="https://freight.cargo.site/w/1000/i/cf798b54e21bf05a3a885bd754e66faf6e4b1e004cb34c574595fc0bb3e5cb06/Screen-Shot-2019-05-22-at-7.07.43-PM.gif" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/400a40b755c70502a037ab139085d5f1b656aa4727405f1fb09b3fb145441b4a/decay_04.jpg" data-mid="42885978" border="0" src="https://freight.cargo.site/w/1000/i/400a40b755c70502a037ab139085d5f1b656aa4727405f1fb09b3fb145441b4a/decay_04.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9445b934f5833fd1c044feea37c7000d6edce3d486eb230f590f3d7244542ea6/decay_07.jpg" data-mid="42885962" border="0" src="https://freight.cargo.site/w/1000/i/9445b934f5833fd1c044feea37c7000d6edce3d486eb230f590f3d7244542ea6/decay_07.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/14f55822238abe274e1da9f0b48c90c917dd9699bcffbe07aef6acae556a7add/decay_06.jpg" data-mid="42885961" border="0" src="https://freight.cargo.site/w/1000/i/14f55822238abe274e1da9f0b48c90c917dd9699bcffbe07aef6acae556a7add/decay_06.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/8333d324558b23caa24d08ecd9c715da84de126b0d3b3b2c65cd6456aadfaa81/decay_05.jpg" data-mid="42885960" border="0" src="https://freight.cargo.site/w/1000/i/8333d324558b23caa24d08ecd9c715da84de126b0d3b3b2c65cd6456aadfaa81/decay_05.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/1641bc1d6a1ad2f3ab04bc1e6560df06c926cb01ba4afe5b010cf7637e188d12/decay_08.jpg" data-mid="42885963" border="0" src="https://freight.cargo.site/w/1000/i/1641bc1d6a1ad2f3ab04bc1e6560df06c926cb01ba4afe5b010cf7637e188d12/decay_08.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c2d31b0285052b895fddb2217d81717671b05b8404141db4614aeb0bbeadca2a/decay_01.jpg" data-mid="42885975" border="0" src="https://freight.cargo.site/w/1000/i/c2d31b0285052b895fddb2217d81717671b05b8404141db4614aeb0bbeadca2a/decay_01.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/566367665ae09697b7b0dd926d7c49ed9aebb2e373432b01c9c704ce4ca74047/decay_03.jpg" data-mid="42885977" border="0" src="https://freight.cargo.site/w/1000/i/566367665ae09697b7b0dd926d7c49ed9aebb2e373432b01c9c704ce4ca74047/decay_03.jpg" /> <img width="3201" height="2000" width_o="3201" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ff5861fde572d212256fcfd7501e15a724c1dfb338289801763f69f86e8168dc/Untitled-1.jpg" data-mid="42885969" border="0" src="https://freight.cargo.site/w/1000/i/ff5861fde572d212256fcfd7501e15a724c1dfb338289801763f69f86e8168dc/Untitled-1.jpg" /> https://constancelaidesign.com/Passport-To-Taiwan Mon, 26 Apr 2021 15:35:23 +0000 Constance Lai https://constancelaidesign.com/Passport-To-Taiwan <img width="2160" height="1223" width_o="2160" height_o="1223" data-src="https://freight.cargo.site/t/original/i/80ca360dc2779ef73ba68ae07c72bf8626f121bed80e55451359965ffd2f2747/Mask-Group.jpg" data-mid="106591883" border="0" src="https://freight.cargo.site/w/1000/i/80ca360dc2779ef73ba68ae07c72bf8626f121bed80e55451359965ffd2f2747/Mask-Group.jpg" /> Passport to Taiwan Event VisualIllustration ClientsPassport to TaiwanTimeline2020 BriefIn 1992, President Bush signed Act HR5572, which named May as Asian Pacific American Heritage Month. In 1999, Congress designated the second week in May as Taiwanese American Heritage Week to recognize the contributions of Taiwanese Americans. Passport to Taiwan is the largest outdoor Taiwanese American event in the United States since it was started in 2002. In New York, the event is viewed as the largest Asian American festival.設計背景Passport to Taiwan是從2002年到現今，一年一度在紐約最大的華人市集活動。透過擔任此活動的藝術總監，設計和繪畫海報和展覽畫冊。藉由Passport to Taiwan 這個主題，把台灣的特色景點放在置身紐約公寓的行李箱裡，用紅磚牆跟花磚地打造紐約公寓的風格。（此活動因為新冠疫情延期） <img width="1800" height="1019" width_o="1800" height_o="1019" data-src="https://freight.cargo.site/t/original/i/d80faed591bdd723d7aca1dd6fbbf26483b973aaa88744b11b3761527c94c318/Mask-Group-1.jpg" data-mid="106591879" border="0" src="https://freight.cargo.site/w/1000/i/d80faed591bdd723d7aca1dd6fbbf26483b973aaa88744b11b3761527c94c318/Mask-Group-1.jpg" /> <img width="872" height="1220" width_o="872" height_o="1220" data-src="https://freight.cargo.site/t/original/i/5d172f248841f4fe7ce5ad9ca13cfd406e1151fb5a03a24ab89a02756ab50f56/Mask-Group-4.jpg" data-mid="106591878" border="0" src="https://freight.cargo.site/w/872/i/5d172f248841f4fe7ce5ad9ca13cfd406e1151fb5a03a24ab89a02756ab50f56/Mask-Group-4.jpg" /> <img width="872" height="1220" width_o="872" height_o="1220" data-src="https://freight.cargo.site/t/original/i/b14010967809010f7fd90dd65726765e690533bd2783dab7cfebab94dec70778/Mask-Group-3.jpg" data-mid="106591882" border="0" src="https://freight.cargo.site/w/872/i/b14010967809010f7fd90dd65726765e690533bd2783dab7cfebab94dec70778/Mask-Group-3.jpg" /> <img width="1800" height="1019" width_o="1800" height_o="1019" data-src="https://freight.cargo.site/t/original/i/bfceb7b4a044a3d5ee32ae7528369df4b5b616c2990357f7736321d60fbe3f4d/Mask-Group-2.jpg" data-mid="106591881" border="0" src="https://freight.cargo.site/w/1000/i/bfceb7b4a044a3d5ee32ae7528369df4b5b616c2990357f7736321d60fbe3f4d/Mask-Group-2.jpg" /> https://constancelaidesign.com/Mythes Fri, 14 May 2021 08:14:18 +0000 Constance Lai https://constancelaidesign.com/Mythes <img width="4020" height="2262" width_o="4020" height_o="2262" data-src="https://freight.cargo.site/t/original/i/99868cc0d7a5311fd386db1d47a1d63b136e0af2d93733e4e9329918a1f6af18/tea-packaging_03-47.jpg" data-mid="108426629" border="0" src="https://freight.cargo.site/w/1000/i/99868cc0d7a5311fd386db1d47a1d63b136e0af2d93733e4e9329918a1f6af18/tea-packaging_03-47.jpg" /> MythesBrand Identity Packaging Art Direction ClientsMythesTimeline2021 Brief草與辛香料，用來自這片土地薈萃生長的茶葉與香料，打造各式守護身體的茶品。 對這個牌子的第一直覺印象就是經典又帶點溫柔的色調和混合，乾淨、優雅、舒適是打造這個品牌的關鍵詞，讓出社會的女性喜愛，也是男性首選送禮的品牌。 <img width="2406" height="1360" width_o="2406" height_o="1360" data-src="https://freight.cargo.site/t/original/i/30b63de5acffdca6fb6482a4ae8f295f7e4da76941f7cb48cbd21ad7b980f09f/Mask-group.jpg" data-mid="163929846" border="0" src="https://freight.cargo.site/w/1000/i/30b63de5acffdca6fb6482a4ae8f295f7e4da76941f7cb48cbd21ad7b980f09f/Mask-group.jpg" /> <img width="1162" height="1200" width_o="1162" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f3af97bbd611a15602427add574c3e20a3e7f5a2784c117b9a8132d505a4b070/Mask-Group-1-copy.jpg" data-mid="163929977" border="0" src="https://freight.cargo.site/w/1000/i/f3af97bbd611a15602427add574c3e20a3e7f5a2784c117b9a8132d505a4b070/Mask-Group-1-copy.jpg" /> <img width="1162" height="1200" width_o="1162" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a2a950036635803180926074629d01c8f6ff12e3c11660a47d0ca56860beebcf/Mask-Group-copy.jpg" data-mid="163929976" border="0" src="https://freight.cargo.site/w/1000/i/a2a950036635803180926074629d01c8f6ff12e3c11660a47d0ca56860beebcf/Mask-Group-copy.jpg" /> <img width="2400" height="1360" width_o="2400" height_o="1360" data-src="https://freight.cargo.site/t/original/i/16ef2508fb74533643c5b8a9646bf6d383aff5f471768ad032d5a6f8c65dfed7/Group-1446.jpg" data-mid="163929841" border="0" src="https://freight.cargo.site/w/1000/i/16ef2508fb74533643c5b8a9646bf6d383aff5f471768ad032d5a6f8c65dfed7/Group-1446.jpg" /> <img width="2400" height="1405" width_o="2400" height_o="1405" data-src="https://freight.cargo.site/t/original/i/d95769c8256b75ae5681ff3e33202169a0af98189731379f947205036d564c6c/Group-1450.jpg" data-mid="163929934" border="0" src="https://freight.cargo.site/w/1000/i/d95769c8256b75ae5681ff3e33202169a0af98189731379f947205036d564c6c/Group-1450.jpg" /> <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/35efbf6e2cb36c101221f14ab23016390fdf02975d93c0cdbba3a599e1d91558/Mask-group-1.jpg" data-mid="163929843" border="0" src="https://freight.cargo.site/w/1000/i/35efbf6e2cb36c101221f14ab23016390fdf02975d93c0cdbba3a599e1d91558/Mask-group-1.jpg" /> <img width="1162" height="1627" width_o="1162" height_o="1627" data-src="https://freight.cargo.site/t/original/i/d04709e06e1b4b6b92896565da456826231d63acee311f9da25de71d7c946edf/tea-packaging_03-54-1.jpg" data-mid="163929849" border="0" src="https://freight.cargo.site/w/1000/i/d04709e06e1b4b6b92896565da456826231d63acee311f9da25de71d7c946edf/tea-packaging_03-54-1.jpg" /> <img width="2400" height="1406" width_o="2400" height_o="1406" data-src="https://freight.cargo.site/t/original/i/244ab45f9961dbe21a3e24880707e2b7cae4c8e1f90d0e2e73aac3c2362d7557/tea-packaging_03-47-2.jpg" data-mid="163929847" border="0" src="https://freight.cargo.site/w/1000/i/244ab45f9961dbe21a3e24880707e2b7cae4c8e1f90d0e2e73aac3c2362d7557/tea-packaging_03-47-2.jpg" /> <img width="1162" height="1627" width_o="1162" height_o="1627" data-src="https://freight.cargo.site/t/original/i/a32dc8d985f6f4dc67aef70e8cc5e916a496776c5fd31549b0aa88a5f04106b0/tea-packaging_03-53-1.jpg" data-mid="163929848" border="0" src="https://freight.cargo.site/w/1000/i/a32dc8d985f6f4dc67aef70e8cc5e916a496776c5fd31549b0aa88a5f04106b0/tea-packaging_03-53-1.jpg" /> <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/66f55550b1c0647f5703a065aef3be753147d246230dabe52eabaf8f1831a451/Mask-group-2.jpg" data-mid="163929844" border="0" src="https://freight.cargo.site/w/1000/i/66f55550b1c0647f5703a065aef3be753147d246230dabe52eabaf8f1831a451/Mask-group-2.jpg" /> <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/39b36bf3f49702d3a8fcf2b9df2a5fc14de29fea4ebee8c03c0e2735ab8371d7/Mask-group-3.jpg" data-mid="163929845" border="0" src="https://freight.cargo.site/w/1000/i/39b36bf3f49702d3a8fcf2b9df2a5fc14de29fea4ebee8c03c0e2735ab8371d7/Mask-group-3.jpg" /> <img width="1162" height="1627" width_o="1162" height_o="1627" data-src="https://freight.cargo.site/t/original/i/9c605c72830de611d61d4c90f1ec44b90739f64495f133d51cdea3f096ba9ca1/tea-packaging_03-55-1.jpg" data-mid="163929850" border="0" src="https://freight.cargo.site/w/1000/i/9c605c72830de611d61d4c90f1ec44b90739f64495f133d51cdea3f096ba9ca1/tea-packaging_03-55-1.jpg" /> https://constancelaidesign.com/Prime-Roots Thu, 22 Apr 2021 09:42:38 +0000 Constance Lai https://constancelaidesign.com/Prime-Roots <img width="2880" height="1630" width_o="2880" height_o="1630" data-src="https://freight.cargo.site/t/original/i/01939f0803af0eed2b3199216b09a50b9417d4af0466888c319464babd763e38/Mask-Group.png" data-mid="106369264" border="0" src="https://freight.cargo.site/w/1000/i/01939f0803af0eed2b3199216b09a50b9417d4af0466888c319464babd763e38/Mask-Group.png" /> Prime Roots Brand IdentityPackagingWeb DesignMerchDigital MarketingParticipants Brand Designer/ Constance Lai Associate Designer/ Christine Wang Photography/ Sonja HuangTimeline2020 BriefPrime Roots is a sustainably plant-based meats and meals company based in Berkely, CA. They combine ancient techniques and modern technology to reimagine no-compromise protein sources that are accessible to everyone and inclusive of all eaters.Finding After discussing their brand process with both of their co-founders Kim and Josh, we decided to create something eye-catchy and colorful visual direction to present what Prime Roots want to give the consumers, innovative tasty food, 100% all-natural, and a friendly, warm, and trustworthy vibe. We settled on a theme I described as "bold and tasty" to present the core message that Prime Roots want to convey, "we create delicious, tasty meat that's actually not meat".設計背景 在美國西岸的人造肉食品新創 Prime Roots 公司擔任品牌設計師也大約2年半了，一路上從一個只有三人的小組到現在拓展到40人規模的公司。這其中接觸和負責了很多不同產品線的發表專案跟品牌策略定位，除了識別系統設計的流程之外，也與公司的產品部一起合作、討論，到最後設計出最貼近使用者／消費者的各種產品包裝和網站設計。以下放一些公開的產品線，持續更新中。 What I’ve learned in Prime Roots <img width="622" height="466" width_o="622" height_o="466" data-src="https://freight.cargo.site/t/original/i/2ea85ed388984bf60b7ed866460b4e92d54e54afd20cfb21b4890490a0c99d40/bg.gif" data-mid="107960881" border="0" src="https://freight.cargo.site/w/622/i/2ea85ed388984bf60b7ed866460b4e92d54e54afd20cfb21b4890490a0c99d40/bg.gif" /><img width="1246" height="192" width_o="1246" height_o="192" data-src="https://freight.cargo.site/t/original/i/8264e9f7f14951dce298ad5157108de90d794363d18526b769853cee8fd06d9a/Group-2751.png" data-mid="107953072" border="0" src="https://freight.cargo.site/w/1000/i/8264e9f7f14951dce298ad5157108de90d794363d18526b769853cee8fd06d9a/Group-2751.png" />Design and assist on the evolution and roll-out the Prime Roots brand: including guidelines, visual asset libraries, packaging, and global communications templates. <img width="623" height="467" width_o="623" height_o="467" data-src="https://freight.cargo.site/t/original/i/c360a03df8b564bb06640d0896aaa5772654f75030026e7a9c5e6af1b2d5102a/Group-2740.png" data-mid="107504031" border="0" src="https://freight.cargo.site/w/623/i/c360a03df8b564bb06640d0896aaa5772654f75030026e7a9c5e6af1b2d5102a/Group-2740.png" /> <img width="1246" height="192" width_o="1246" height_o="192" data-src="https://freight.cargo.site/t/original/i/eaa1f936a6bea4ef13e61107a701f353e25420fc9a612074f60912abeef775ab/Group-2752.png" data-mid="107953073" border="0" src="https://freight.cargo.site/w/1000/i/eaa1f936a6bea4ef13e61107a701f353e25420fc9a612074f60912abeef775ab/Group-2752.png" />Design and build the website UI UX and by continuously improving it, Prime Roots website channel has increase organic traffic and engagement, which organic is &gt;30% of sales attribution. <img width="622" height="466" width_o="622" height_o="466" data-src="https://freight.cargo.site/t/original/i/d6cf721251449dedb139031ef9e1324a5d3d989e5847f298f8e872c3167a11f4/community_bg.gif" data-mid="107952307" border="0" src="https://freight.cargo.site/w/622/i/d6cf721251449dedb139031ef9e1324a5d3d989e5847f298f8e872c3167a11f4/community_bg.gif" /><img width="1246" height="192" width_o="1246" height_o="192" data-src="https://freight.cargo.site/t/original/i/eddace5df70573403b8310768b6e01298e98d16d5d23039f9ffaf0b141f8e1fd/Group-2753.png" data-mid="107953074" border="0" src="https://freight.cargo.site/w/1000/i/eddace5df70573403b8310768b6e01298e98d16d5d23039f9ffaf0b141f8e1fd/Group-2753.png" />By collaborating with marketing partners and creative teammates to concept, design, and deliver projects across marketing channels, including: infographics, event material, microsites, emails, sales collateral, presentations, social and editorial assets. Our community has grown from nothing to a strong community on instagram! <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/91fb8b5fd3c90b15f2d288500a5ba3df584b7c2807d51e91ee09bb317c786b8d/Mask-Group-3.jpg" data-mid="106460299" border="0" src="https://freight.cargo.site/w/1000/i/91fb8b5fd3c90b15f2d288500a5ba3df584b7c2807d51e91ee09bb317c786b8d/Mask-Group-3.jpg" /> <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/9cd5b02e5582dfadf0f4b42e4f91de98dd09593a9a8fa5dfba15a653adce1391/pr_sleeves.gif" data-mid="107968425" border="0" src="https://freight.cargo.site/w/1000/i/9cd5b02e5582dfadf0f4b42e4f91de98dd09593a9a8fa5dfba15a653adce1391/pr_sleeves.gif" /> <img width="2400" height="1358" width_o="2400" height_o="1358" data-src="https://freight.cargo.site/t/original/i/0739454b8643af3550cb0b182317eb685e08ff3260f0152626ce67b914581c73/Mask-Group-2.png" data-mid="106369262" border="0" src="https://freight.cargo.site/w/1000/i/0739454b8643af3550cb0b182317eb685e08ff3260f0152626ce67b914581c73/Mask-Group-2.png" /> <img width="1504" height="1504" width_o="1504" height_o="1504" data-src="https://freight.cargo.site/t/original/i/46bbe53636b76d60ad693b1259a3e84c947d70791d3e13c848a08739cf165401/pr_ravioli-launch.png" data-mid="107969596" border="0" src="https://freight.cargo.site/w/1000/i/46bbe53636b76d60ad693b1259a3e84c947d70791d3e13c848a08739cf165401/pr_ravioli-launch.png" /> Ravioli Launch Campaign <img width="564" height="565" width_o="564" height_o="565" data-src="https://freight.cargo.site/t/original/i/f100d6e2190bfbb8788aaa0aef4f3264eb44ea47899c1e248594d33e0efd8f51/Mask-Group.png" data-mid="107135310" border="0" src="https://freight.cargo.site/w/564/i/f100d6e2190bfbb8788aaa0aef4f3264eb44ea47899c1e248594d33e0efd8f51/Mask-Group.png" />Bacon Launch <img width="565" height="565" width_o="565" height_o="565" data-src="https://freight.cargo.site/t/original/i/abf5d129a05e50e9332eac8e2781ffce35163a9e0c0e7363a658c1c793d68084/Mask-Group-1.png" data-mid="107135309" border="0" src="https://freight.cargo.site/w/565/i/abf5d129a05e50e9332eac8e2781ffce35163a9e0c0e7363a658c1c793d68084/Mask-Group-1.png" />Meals Launch <img width="2400" height="1360" width_o="2400" height_o="1360" data-src="https://freight.cargo.site/t/original/i/804aef8ac409ea107b0374b73ccb0fe8e29a8a9fdd8433e83edbf1c2cc192f3a/Mask-Group.jpg" data-mid="106611901" border="0" src="https://freight.cargo.site/w/1000/i/804aef8ac409ea107b0374b73ccb0fe8e29a8a9fdd8433e83edbf1c2cc192f3a/Mask-Group.jpg" /> <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/c3ab73230569c7d784c0d6adc08cf596304ae72407856b8c8ff2ab9322a72131/Mask-Group-6.png" data-mid="106369256" border="0" src="https://freight.cargo.site/w/1000/i/c3ab73230569c7d784c0d6adc08cf596304ae72407856b8c8ff2ab9322a72131/Mask-Group-6.png" /> <img width="1162" height="1626" width_o="1162" height_o="1626" data-src="https://freight.cargo.site/t/original/i/f8e4ffdb1bc9ac74704271997d9f0eead67ea025738520fd72598823acb57879/pr_brand-identity.jpg" data-mid="107977590" border="0" src="https://freight.cargo.site/w/1000/i/f8e4ffdb1bc9ac74704271997d9f0eead67ea025738520fd72598823acb57879/pr_brand-identity.jpg" /> <img width="2400" height="1360" width_o="2400" height_o="1360" data-src="https://freight.cargo.site/t/original/i/617aca8f7123538a38a02a29c22ee66a6952ece18bba560654fa4432b9096581/prime-roots-website-gif.gif" data-mid="106369588" border="0" src="https://freight.cargo.site/w/1000/i/617aca8f7123538a38a02a29c22ee66a6952ece18bba560654fa4432b9096581/prime-roots-website-gif.gif" /> Check out Prime Roots offical Website︎ <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88972f38d084af89202724360f137b6cf8fc53f337d0f2cee75f81dbef0e15bb/Apr23_maple-bacon_sprinkle-GIF.gif" data-mid="106459931" border="0" src="https://freight.cargo.site/w/1000/i/88972f38d084af89202724360f137b6cf8fc53f337d0f2cee75f81dbef0e15bb/Apr23_maple-bacon_sprinkle-GIF.gif" /> <img width="681" height="681" width_o="681" height_o="681" data-src="https://freight.cargo.site/t/original/i/cb0ceb6810c09e09b6dd1cb15abc824f0039d7a9a82e43cc7ca54e9d1d3dc3b2/dipping-buffalo-chicken-tender_02.gif" data-mid="106459935" border="0" src="https://freight.cargo.site/w/681/i/cb0ceb6810c09e09b6dd1cb15abc824f0039d7a9a82e43cc7ca54e9d1d3dc3b2/dipping-buffalo-chicken-tender_02.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af92f1b0d4a904cd7552cb91a53431db67444d18cac5c9969f04aac1a448be0a/aple-bacon-ice-cream-chocolate-pour-GIF.2seconds_02.gif" data-mid="107487913" border="0" src="https://freight.cargo.site/w/1000/i/af92f1b0d4a904cd7552cb91a53431db67444d18cac5c9969f04aac1a448be0a/aple-bacon-ice-cream-chocolate-pour-GIF.2seconds_02.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38a51f55627482d89ef77a6d2e7e534dd864eff21dffa0a0c7dc5655f523331b/Dec31_bacon-wrapped-turkey-GIF-instagram-square-ratio.gif" data-mid="106459933" border="0" src="https://freight.cargo.site/w/1000/i/38a51f55627482d89ef77a6d2e7e534dd864eff21dffa0a0c7dc5655f523331b/Dec31_bacon-wrapped-turkey-GIF-instagram-square-ratio.gif" /> <img width="2400" height="1358" width_o="2400" height_o="1358" data-src="https://freight.cargo.site/t/original/i/fca75f9ec86e5832ddc59c0f15ff53930424f386e3135bcc7550dea90dfe0f10/Mask-Group-3.png" data-mid="106369263" border="0" src="https://freight.cargo.site/w/1000/i/fca75f9ec86e5832ddc59c0f15ff53930424f386e3135bcc7550dea90dfe0f10/Mask-Group-3.png" /> https://constancelaidesign.com/Gogoro-Greeting-Card-Project Tue, 29 Mar 2022 12:46:33 +0000 Constance Lai https://constancelaidesign.com/Gogoro-Greeting-Card-Project Gogoro&nbsp;Greeting Card Project IllustrationDigital MarketingParticipants Visual Designer/ Constance LaiTimeline2022 BriefGET our frontline partners TO engage customers more effortlessly and effectively BY creating LINE content as conversation icebreaker and deliver our everyday care在美國西岸的人造肉食品新創 Prime Roots 公司擔任品牌設計師也大約2年半了，一路上從一個只有三人的小組到現在拓展到40人規模的公司。這其中接觸和負責了很多不同產品線的發表專案跟品牌策略定位，除了識別系統設計的流程之外，也與公司的產品部一起合作、討論，到最後設計出最貼近使用者／消費者的各種產品包裝和網站設計。以下放一些公開的產品線，持續更新 <img width="2100" height="3089" width_o="2100" height_o="3089" data-src="https://freight.cargo.site/t/original/i/795408ce56248179fb73dcb4572412e4a798b49d4167c62760f16e9c79b27025/Email-700x1030.jpg" data-mid="163930400" border="0" src="https://freight.cargo.site/w/1000/i/795408ce56248179fb73dcb4572412e4a798b49d4167c62760f16e9c79b27025/Email-700x1030.jpg" />2021 Mid Autumn Festival Greeting Card <img width="4200" height="6180" width_o="4200" height_o="6180" data-src="https://freight.cargo.site/t/original/i/71f0a2fd81aee986dedd153d952db90c146ce3f5d22fa869121b16973c1bf22e/Email-700x10302x.jpg" data-mid="163930424" border="0" src="https://freight.cargo.site/w/1000/i/71f0a2fd81aee986dedd153d952db90c146ce3f5d22fa869121b16973c1bf22e/Email-700x10302x.jpg" /> 2021 Christmas Greeting Card <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5ab8c63ca86201f06cb0dda941c687ed07c696568609ab2d553f0393930c55b0/.jpg" data-mid="163930497" border="0" src="https://freight.cargo.site/w/1000/i/5ab8c63ca86201f06cb0dda941c687ed07c696568609ab2d553f0393930c55b0/.jpg" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/369bdf0d44655cda39294a515632024791326f5e161f922771bbab3df747d8b7/.jpg" data-mid="163930521" border="0" src="https://freight.cargo.site/w/1000/i/369bdf0d44655cda39294a515632024791326f5e161f922771bbab3df747d8b7/.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a9889b0785c07c9c9cb5210bc6b78391d8c45e171349b1453a9b72b8799c508c/314.jpg" data-mid="163930573" border="0" src="https://freight.cargo.site/w/1000/i/a9889b0785c07c9c9cb5210bc6b78391d8c45e171349b1453a9b72b8799c508c/314.jpg" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/f7fc80b0675984304ba7b119a06cd7ce0b366585013cfb571e20c6c8770b3f66/.jpg" data-mid="163930569" border="0" src="https://freight.cargo.site/w/1000/i/f7fc80b0675984304ba7b119a06cd7ce0b366585013cfb571e20c6c8770b3f66/.jpg" /> <img width="4501" height="5625" width_o="4501" height_o="5625" data-src="https://freight.cargo.site/t/original/i/45160b25e5aaf37ac8c60fd43b789c3e52cc503874c024a95b337331cd10794f/228.jpg" data-mid="163930572" border="0" src="https://freight.cargo.site/w/1000/i/45160b25e5aaf37ac8c60fd43b789c3e52cc503874c024a95b337331cd10794f/228.jpg" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/49c7c60fe1c1696c3efa0f033053a83d0a413f271986fe92fc5fe9c532a9b225/_.jpg" data-mid="163930498" border="0" src="https://freight.cargo.site/w/1000/i/49c7c60fe1c1696c3efa0f033053a83d0a413f271986fe92fc5fe9c532a9b225/_.jpg" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/2574f3995a9a8f5ae757042d92ffd3d35566fbd3ae7f44557a5dcc7f98e6ac5b/0422_.jpg" data-mid="163930575" border="0" src="https://freight.cargo.site/w/1000/i/2574f3995a9a8f5ae757042d92ffd3d35566fbd3ae7f44557a5dcc7f98e6ac5b/0422_.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e52cf8d3e64f871b960986ce120bb70bdf7534e4103c8086571a4d0dd9562e95/0508_.jpg" data-mid="163930579" border="0" src="https://freight.cargo.site/w/1000/i/e52cf8d3e64f871b960986ce120bb70bdf7534e4103c8086571a4d0dd9562e95/0508_.jpg" /> <img width="4501" height="5626" width_o="4501" height_o="5626" data-src="https://freight.cargo.site/t/original/i/9d41710e7c2d357f90ae6bcc8748e752996678253fb7016b9d02405eb93b74af/.jpg" data-mid="163930580" border="0" src="https://freight.cargo.site/w/1000/i/9d41710e7c2d357f90ae6bcc8748e752996678253fb7016b9d02405eb93b74af/.jpg" /> https://constancelaidesign.com/Kokumi Sat, 06 Jul 2019 00:32:28 +0000 Constance Lai https://constancelaidesign.com/Kokumi <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e1a4b10dc8e4065d05ee2f6e4ea649c345761452a25cbe7276d8c82eb8874383/kokumi_branding_04.jpg" data-mid="46060855" border="0" src="https://freight.cargo.site/w/1000/i/e1a4b10dc8e4065d05ee2f6e4ea649c345761452a25cbe7276d8c82eb8874383/kokumi_branding_04.jpg" /> Kokumi Brand IdentityPackagingWeb Design ParticipantsPersonal ProjectTimeline2019 BriefKokumi brings the highest quality and best tasting protein that fits your lifestyle wants and needs. Kokumi is the sixth taste (after bitter, sweet, savory, sour, and umami) and means rich taste or heartiness. FindingThe main goal is to establish a strong brand identity and promote the mission of Kokumi through community engagement, and education. We are committed to provide the highest quality and best tasting protein to add to your meal. Always evoking the feeling of high-quality and that the product is delicious and good for you. Part of a movement – fits with all lifestyles and food choices. Want to be able to build the brand to make Kokumi into a “meat” - so you can go to a restaurant and get a Kokumi Burger or you will get Kokumi at the grocery store like you buy chicken to go into a meal. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6663e005400c80b0f5ca28b8e1c30b3c1290b7bfbe4d9646d00cdd781bf88575/kokumi_branding_01.jpg" data-mid="46060852" border="0" src="https://freight.cargo.site/w/1000/i/6663e005400c80b0f5ca28b8e1c30b3c1290b7bfbe4d9646d00cdd781bf88575/kokumi_branding_01.jpg" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e7bf7f9f28259ed94a47c20b582ba74a2e9a96add227ff2899df3628e5be341e/kokumi_branding_03.jpg" data-mid="46060854" border="0" src="https://freight.cargo.site/w/1000/i/e7bf7f9f28259ed94a47c20b582ba74a2e9a96add227ff2899df3628e5be341e/kokumi_branding_03.jpg" /> <img width="4267" height="3200" width_o="4267" height_o="3200" data-src="https://freight.cargo.site/t/original/i/5c5a61643f4226866573cfb04215f0831eeb39e25c933617f25b3fd43b76157c/kokumi_ui-design-01.png" data-mid="46060856" border="0" src="https://freight.cargo.site/w/1000/i/5c5a61643f4226866573cfb04215f0831eeb39e25c933617f25b3fd43b76157c/kokumi_ui-design-01.png" /><img width="4267" height="3200" width_o="4267" height_o="3200" data-src="https://freight.cargo.site/t/original/i/819afb5cf3d3fa0989a742a5f4e1de1182364ec5eaf08d7b176816c985d96c48/kokumi_ui-design-02.png" data-mid="46060857" border="0" src="https://freight.cargo.site/w/1000/i/819afb5cf3d3fa0989a742a5f4e1de1182364ec5eaf08d7b176816c985d96c48/kokumi_ui-design-02.png" /><img width="4267" height="3200" width_o="4267" height_o="3200" data-src="https://freight.cargo.site/t/original/i/9fc577a78a2f75ece75bf9064615cd1094e81d551ca8b202af0c618e23d65c9b/kokumi_ui-design-03.png" data-mid="46060858" border="0" src="https://freight.cargo.site/w/1000/i/9fc577a78a2f75ece75bf9064615cd1094e81d551ca8b202af0c618e23d65c9b/kokumi_ui-design-03.png" /><img width="4267" height="3201" width_o="4267" height_o="3201" data-src="https://freight.cargo.site/t/original/i/25e47545366fcebef595d767b65631faa0023f803c66476d806eea1416454f7e/kokumi_ui-design-04.png" data-mid="46060859" border="0" src="https://freight.cargo.site/w/1000/i/25e47545366fcebef595d767b65631faa0023f803c66476d806eea1416454f7e/kokumi_ui-design-04.png" /><img width="4267" height="3201" width_o="4267" height_o="3201" data-src="https://freight.cargo.site/t/original/i/be5a7ce691301fc7039a65ff8195f650b9c45a9ade38cecc99fb80b5698f6b6d/kokumi_ui-design-05.png" data-mid="46060860" border="0" src="https://freight.cargo.site/w/1000/i/be5a7ce691301fc7039a65ff8195f650b9c45a9ade38cecc99fb80b5698f6b6d/kokumi_ui-design-05.png" /><img width="4267" height="3201" width_o="4267" height_o="3201" data-src="https://freight.cargo.site/t/original/i/7e7fecda34e2dff3177bac10ee8b7e5d8ec1082704dd3cf917ae95122ea39d3f/kokumi_ui-design-06.png" data-mid="46060861" border="0" src="https://freight.cargo.site/w/1000/i/7e7fecda34e2dff3177bac10ee8b7e5d8ec1082704dd3cf917ae95122ea39d3f/kokumi_ui-design-06.png" /><img width="4267" height="4143" width_o="4267" height_o="4143" data-src="https://freight.cargo.site/t/original/i/20868cd44e6d3643f399173a20fc8403034172d8668e9e7c49d1654c9d2fe28f/kokumi_ui-design-07.png" data-mid="46060862" border="0" src="https://freight.cargo.site/w/1000/i/20868cd44e6d3643f399173a20fc8403034172d8668e9e7c49d1654c9d2fe28f/kokumi_ui-design-07.png" /><img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e1a4b10dc8e4065d05ee2f6e4ea649c345761452a25cbe7276d8c82eb8874383/kokumi_branding_04.jpg" data-mid="46060855" border="0" src="https://freight.cargo.site/w/1000/i/e1a4b10dc8e4065d05ee2f6e4ea649c345761452a25cbe7276d8c82eb8874383/kokumi_branding_04.jpg" /> https://constancelaidesign.com/Trader-Joe-s-Integrated-Campaign Sat, 18 May 2019 04:31:27 +0000 Constance Lai https://constancelaidesign.com/Trader-Joe-s-Integrated-Campaign <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d8b85f88e8c6b076fcba641821dcdd6e16c287c3ffcc5d49d69a9753e0e5a206/004.jpg" data-mid="42512989" border="0" src="https://freight.cargo.site/w/1000/i/d8b85f88e8c6b076fcba641821dcdd6e16c287c3ffcc5d49d69a9753e0e5a206/004.jpg" /> Trader Joe’s Integrated CampaignArt DirectionIntegrated Campaign ParticipantsPersonal projectTimeline2018 Great food doesn’t have to cost a lot. ProblemBuying organic products is a must and a major driver of this is people’s health concerns. Even though organic products typically cost 20% to 100% more than their conventionally produced equivalents, people still buy them. InsightPeople love buying great organic food at a great price. Target AudienceMillennials who cook and go grocery shopping. They expect good, healthy food at reasonable prices. SolutionBuild the Trader Joe’s cooking community to convey the idea that it’s easy to cook a great meal at home for a great price with Trader Joe’s ingredients. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/39cb7895591685ae1dd76e93b05d29103b5215fc4bee981c4acb671b60354607/trader-joe-s_01.jpg" data-mid="42509731" border="0" src="https://freight.cargo.site/w/1000/i/39cb7895591685ae1dd76e93b05d29103b5215fc4bee981c4acb671b60354607/trader-joe-s_01.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b827c3a80c5c568c44cad9f99a1dd478ae31b9349701729e8b892760b7cb9cf5/tj_03.jpg" data-mid="42510414" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b827c3a80c5c568c44cad9f99a1dd478ae31b9349701729e8b892760b7cb9cf5/tj_03.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9aa6990b1465efb0b74adb277a656c184fc57a0f2c4bd64890a63f774f5465d5/tj_02.jpg" data-mid="42510413" border="0" src="https://freight.cargo.site/w/1000/i/9aa6990b1465efb0b74adb277a656c184fc57a0f2c4bd64890a63f774f5465d5/tj_02.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5da25f30bb6aa22fb5b9fdf300b876f73db3eaae4c8602af2667fae246fb5a76/tj_01.jpg" data-mid="42510412" border="0" src="https://freight.cargo.site/w/1000/i/5da25f30bb6aa22fb5b9fdf300b876f73db3eaae4c8602af2667fae246fb5a76/tj_01.jpg" /> Website and Meal Kit Box Announce the TJ’s cooking website with a series of recipes and meal kit boxes. Making healthy meals for your family can be difficult and time-consuming. The Trader Joe’s meal kit box comes with healthy ingredients for quick meals at great prices. <img width="2048" height="897" width_o="2048" height_o="897" data-src="https://freight.cargo.site/t/original/i/6c9ca0876b4a58b32239e515e7b851bc12c342a49a4a7b5e0fc0c9f0d0cb3f07/trader-joe-s_02.jpg" data-mid="42509732" border="0" src="https://freight.cargo.site/w/1000/i/6c9ca0876b4a58b32239e515e7b851bc12c342a49a4a7b5e0fc0c9f0d0cb3f07/trader-joe-s_02.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/4b99e8c1f2c208093bb33ff61421d4f3efe68b42c21ded3485916a46cd54ad88/trader-joe-s_04.jpg" data-mid="42509734" border="0" alt="An example of using the meal kit boxes at home" data-caption="An example of using the meal kit boxes at home" src="https://freight.cargo.site/w/1000/i/4b99e8c1f2c208093bb33ff61421d4f3efe68b42c21ded3485916a46cd54ad88/trader-joe-s_04.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6fc5a6410c3080d342fb03de5bfdc102c2a9ad0c88df6538fd83a64a956ec07b/trader-joe-s_03.jpg" data-mid="42509733" border="0" alt="An example of using the meal kit boxes at home" data-caption="An example of using the meal kit boxes at home" src="https://freight.cargo.site/w/1000/i/6fc5a6410c3080d342fb03de5bfdc102c2a9ad0c88df6538fd83a64a956ec07b/trader-joe-s_03.jpg" /> Trader Truck Run the Trader Truck around the city so people can just grab the meal kit box and go. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9b6ec855b6cdba4e3f55735af770d875f8be0a227423d0ca71c4454a0c051bb0/trader-joe-s_05.jpg" data-mid="42509735" border="0" src="https://freight.cargo.site/w/1000/i/9b6ec855b6cdba4e3f55735af770d875f8be0a227423d0ca71c4454a0c051bb0/trader-joe-s_05.jpg" /> The Trader Joe’s Recipe Book: Everyday Cooking Enjoy cooking your own meal at home with the Trader Joe’s “Everyday Cooking” cookbook. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d8b85f88e8c6b076fcba641821dcdd6e16c287c3ffcc5d49d69a9753e0e5a206/004.jpg" data-mid="42512989" border="0" src="https://freight.cargo.site/w/1000/i/d8b85f88e8c6b076fcba641821dcdd6e16c287c3ffcc5d49d69a9753e0e5a206/004.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/cd969e9bd88689667c830aa1a6f1537922f029ceeb9858c2998434a92dfde877/003.jpg" data-mid="42512994" border="0" src="https://freight.cargo.site/w/1000/i/cd969e9bd88689667c830aa1a6f1537922f029ceeb9858c2998434a92dfde877/003.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/882cb7c834505053f99ccda247e9c3fad9c038d721ea5f6c6edc8e6257d388b8/002.jpg" data-mid="42512993" border="0" src="https://freight.cargo.site/w/1000/i/882cb7c834505053f99ccda247e9c3fad9c038d721ea5f6c6edc8e6257d388b8/002.jpg" /> Trader Joe’s Cooking Event The Trader Joe’s cooking event will showcase how easy it is to cook a great meal with the meal kit box. The meal kit box and the cookbook will also be sold at the event. And also have test kitchen&nbsp;that chefs teach how to cook amazing meals using Trader Joe’s meal kit boxes. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8c1261804abe1b3281c7a508f5ad387154e3ecc7c4fbd9b0a3ea49bcbdeb1fce/trader-joe-s_09.jpg" data-mid="42513142" border="0" src="https://freight.cargo.site/w/1000/i/8c1261804abe1b3281c7a508f5ad387154e3ecc7c4fbd9b0a3ea49bcbdeb1fce/trader-joe-s_09.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/32ad47760e9fedd43ac4240e7a93895a92a1c9e5bc7e62af0967a09ded5e66a0/007.jpg" data-mid="42512988" border="0" alt="Brochure for the event" data-caption="Brochure for the event" src="https://freight.cargo.site/w/1000/i/32ad47760e9fedd43ac4240e7a93895a92a1c9e5bc7e62af0967a09ded5e66a0/007.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0c818f529d8a26a1fbb82a953ede8d1a2da3670c7157452f08b5014411455fad/006.jpg" data-mid="42512991" border="0" alt="Brochure for the event" data-caption="Brochure for the event" src="https://freight.cargo.site/w/1000/i/0c818f529d8a26a1fbb82a953ede8d1a2da3670c7157452f08b5014411455fad/006.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c1592f11d56a57de15b05f424d5a3655cdbcbfff452ae679922bb0bf3853406d/005.jpg" data-mid="42512990" border="0" alt="ID card for the event" data-caption="ID card for the event" src="https://freight.cargo.site/w/1000/i/c1592f11d56a57de15b05f424d5a3655cdbcbfff452ae679922bb0bf3853406d/005.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/94ff5e55b7c8431f9cd13bc3072eb30b27409221a2cd4284b94b7fa0797ee99c/trader-joe-s_015.jpg" data-mid="42513205" border="0" alt="An example of the test kitchen" data-caption="An example of the test kitchen" src="https://freight.cargo.site/w/1000/i/94ff5e55b7c8431f9cd13bc3072eb30b27409221a2cd4284b94b7fa0797ee99c/trader-joe-s_015.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8a2a8c1e4114cf52113e76fa4846f945c65528718f759b869252be1d53341e54/trader-joe-s_016.jpg" data-mid="42513206" border="0" alt="An example of the test kitchen" data-caption="An example of the test kitchen" src="https://freight.cargo.site/w/1000/i/8a2a8c1e4114cf52113e76fa4846f945c65528718f759b869252be1d53341e54/trader-joe-s_016.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6d30419174e0043ab4673ecd84b81a1799562bb1e8201b7580afcc462488ce9b/trader-joe-s_017.jpg" data-mid="42513207" border="0" alt="An example of the test kitchen" data-caption="An example of the test kitchen" src="https://freight.cargo.site/w/1000/i/6d30419174e0043ab4673ecd84b81a1799562bb1e8201b7580afcc462488ce9b/trader-joe-s_017.jpg" /> Giveways bag for the event <img width="2300" height="2504" width_o="2300" height_o="2504" data-src="https://freight.cargo.site/t/original/i/e3123c91602478ba948fdfd061799ec078fb1b81d1f55935890345f94f119aa5/bag_egg.gif" data-mid="42512995" border="0" src="https://freight.cargo.site/w/1000/i/e3123c91602478ba948fdfd061799ec078fb1b81d1f55935890345f94f119aa5/bag_egg.gif" /> https://constancelaidesign.com/Pantone-Integrated-Campaign Wed, 15 May 2019 04:42:29 +0000 Constance Lai https://constancelaidesign.com/Pantone-Integrated-Campaign <img width="2000" height="1266" width_o="2000" height_o="1266" data-src="https://freight.cargo.site/t/original/i/2bb03278b1311d81c22191d491363d296f1c3c072d66c0163cee408130fa46aa/SFMOMA_PChang-0311.0.jpg" data-mid="42445138" border="0" src="https://freight.cargo.site/w/1000/i/2bb03278b1311d81c22191d491363d296f1c3c072d66c0163cee408130fa46aa/SFMOMA_PChang-0311.0.jpg" /> Pantone Integrated CampaignArt DirectionIntegrated Campaign ParticipantsPersoanl project AwardAcademy of Art University Spring Show – 2018Finalist Celebrate Pantone color of the year with an exhibition at SFMOMA. Background Pantone is a company creates a system for identifying, matching and communicating colors for consistency across the print and textile design industries. Insight Color influences human thought processes, emotions, and physical reactions, furthering its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Solution Establish a campaign to increase awareness of Pantone color of the year Ultra Violet. <img width="1250" height="937" width_o="1250" height_o="937" data-src="https://freight.cargo.site/t/original/i/600a3e40a5a9b8df52958d817d742c2ef2340da6992e87c83c5a91a2e0573871/pantone_billboard-01.gif" data-mid="42444203" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/600a3e40a5a9b8df52958d817d742c2ef2340da6992e87c83c5a91a2e0573871/pantone_billboard-01.gif" />OOH Place Ultra Violet around the city with billboards, exhibition flags, and muni that runs in San Francisco. <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/69d4fd602b60c8492f8f036c7711c13ea907e090c2de03f1a4f8bfb8bb984d33/003.jpg" data-mid="42444188" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/69d4fd602b60c8492f8f036c7711c13ea907e090c2de03f1a4f8bfb8bb984d33/003.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/582230daa1876b61a97d25d887642bfb7f6b83f5d0c8da2d1a8282da5269fdc6/001.jpg" data-mid="42444186" border="0" src="https://freight.cargo.site/w/1000/i/582230daa1876b61a97d25d887642bfb7f6b83f5d0c8da2d1a8282da5269fdc6/001.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/623df439ae1d1b3147848a17b4c272b2dbf7ba250962b1acb44d9a3b0c6eece2/002.jpg" data-mid="42444187" border="0" src="https://freight.cargo.site/w/1000/i/623df439ae1d1b3147848a17b4c272b2dbf7ba250962b1acb44d9a3b0c6eece2/002.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/94802c5a5ecee7d357c7a97df60647b13b5cff5ae23437a8ba6528bf2bcca9f6/004.jpg" data-mid="42444452" border="0" src="https://freight.cargo.site/w/1000/i/94802c5a5ecee7d357c7a97df60647b13b5cff5ae23437a8ba6528bf2bcca9f6/004.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/d213479f5653f8bcc148f383368d9b47244499e09ac1d3d302f0649932983cd5/pantone_010.jpg" data-mid="42444193" border="0" src="https://freight.cargo.site/w/1000/i/d213479f5653f8bcc148f383368d9b47244499e09ac1d3d302f0649932983cd5/pantone_010.jpg" /> Interactive ambient ads on social media with&nbsp;#pantonethinkpurple With the “Think Purple” ambient ads around San Francisco, people can take photos and hashtag #pantonethinkpurple on Instagram. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cfe4e632b362e6928773f339fead3f550cdb8df25ca515bc8c14c82e1a886d4a/pantone_012.jpg" data-mid="42444195" border="0" src="https://freight.cargo.site/w/1000/i/cfe4e632b362e6928773f339fead3f550cdb8df25ca515bc8c14c82e1a886d4a/pantone_012.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2ec32eaa531db0266fd353e8ff448b9a1e8671375eb0dcb782bbd46dade02f47/pantone_011.jpg" data-mid="42444194" border="0" src="https://freight.cargo.site/w/1000/i/2ec32eaa531db0266fd353e8ff448b9a1e8671375eb0dcb782bbd46dade02f47/pantone_011.jpg" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/69e2ef8fa7d0777830ac8ec220a3be57dab7b4ec9a1fcbae59098176378850a8/pantone_06.jpg" data-mid="42444189" border="0" src="https://freight.cargo.site/w/1000/i/69e2ef8fa7d0777830ac8ec220a3be57dab7b4ec9a1fcbae59098176378850a8/pantone_06.jpg" /> Exhibition at SFMOMA Announcing Pantone 18-3838 Ultra Violet, Pantone color of the year 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.<img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/a1f30710ed9830ca6b57b7fe63a24d768b593dccbdb703639d13400e75945f9a/pantone_mockup.jpg" data-mid="42445191" border="0" src="https://freight.cargo.site/w/1000/i/a1f30710ed9830ca6b57b7fe63a24d768b593dccbdb703639d13400e75945f9a/pantone_mockup.jpg" /><img width="2000" height="1266" width_o="2000" height_o="1266" data-src="https://freight.cargo.site/t/original/i/2bb03278b1311d81c22191d491363d296f1c3c072d66c0163cee408130fa46aa/SFMOMA_PChang-0311.0.jpg" data-mid="42445138" border="0" src="https://freight.cargo.site/w/1000/i/2bb03278b1311d81c22191d491363d296f1c3c072d66c0163cee408130fa46aa/SFMOMA_PChang-0311.0.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/eb802fda99549e0420587fc92c6e78ec0bbcaa63252d06c263b42facb57a0623/pantone_014.jpg" data-mid="42444197" border="0" src="https://freight.cargo.site/w/1000/i/eb802fda99549e0420587fc92c6e78ec0bbcaa63252d06c263b42facb57a0623/pantone_014.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/90c5a0868198d2dc29b8fffc4559903dd01db96ead409a0bd5aa0f8582fa84a7/pantone_016.jpg" data-mid="42444199" border="0" src="https://freight.cargo.site/w/1000/i/90c5a0868198d2dc29b8fffc4559903dd01db96ead409a0bd5aa0f8582fa84a7/pantone_016.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/106c5c8b118ccdd60203df69e7ece83c6189cd5209803898159c20ff94bf30ca/pantone_017.jpg" data-mid="42444200" border="0" src="https://freight.cargo.site/w/1000/i/106c5c8b118ccdd60203df69e7ece83c6189cd5209803898159c20ff94bf30ca/pantone_017.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/1e1a3c4e5565cb0d5391175d6d2d11ad6ec0483aa2dd647118f1a9a0c22325cc/pantone_018.jpg" data-mid="42444201" border="0" alt="San Francisco Museum of Modern Art package design" data-caption="San Francisco Museum of Modern Art package design" src="https://freight.cargo.site/w/1000/i/1e1a3c4e5565cb0d5391175d6d2d11ad6ec0483aa2dd647118f1a9a0c22325cc/pantone_018.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/22be87749e48f3f5474f76b96819d0d8068de056c0933b12bb81f41f638b4110/pantone_019.jpg" data-mid="42444202" border="0" alt="Limited edition Moleskine notebooks" data-caption="Limited edition Moleskine notebooks" src="https://freight.cargo.site/w/1000/i/22be87749e48f3f5474f76b96819d0d8068de056c0933b12bb81f41f638b4110/pantone_019.jpg" />