Pantone Integrated Campaign

Art Direction
Integrated Campaign


Persoanl project


Academy of Art University Spring Show – 2018

Celebrate Pantone color of the year with an exhibition at SFMOMA.

Pantone is a company creates a system for identifying, matching and communicating colors for consistency across the print and textile design industries.

Color influences human thought processes, emotions, and physical reactions, furthering its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively.


Establish a campaign to increase awareness of Pantone color of the year Ultra Violet.


Place Ultra Violet around the city with billboards, exhibition flags, and muni that runs in San Francisco.

Interactive ambient ads on social media with 


With the “Think Purple” ambient ads around San Francisco, people can take photos and hashtag #pantonethinkpurple on Instagram.

Exhibition at SFMOMA

Announcing Pantone 18-3838 Ultra Violet, Pantone color of the year 2018.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.