Pantone Integrated Campaign

Art Direction
Integrated Campaign

Participants

Persoanl project

Award

Academy of Art University Spring Show – 2018
Finalist

Celebrate Pantone color of the year with an exhibition at SFMOMA.

Background
Pantone is a company creates a system for identifying, matching and communicating colors for consistency across the print and textile design industries.

Insight
Color influences human thought processes, emotions, and physical reactions, furthering its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively.

Solution
Establish a campaign to increase awareness of Pantone color of the year Ultra Violet.

OOH

Place Ultra Violet around the city with billboards, exhibition flags, and muni that runs in San Francisco.

Interactive ambient ads on social media with 

#pantonethinkpurple

With the “Think Purple” ambient ads around San Francisco, people can take photos and hashtag #pantonethinkpurple on Instagram.

Exhibition at SFMOMA

Announcing Pantone 18-3838 Ultra Violet, Pantone color of the year 2018.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.