Prime Roots Ravioli Launch

Web Design
Digital Marketing

Visual Design/ Constance Lai, Christine Wang
Packaging/ Constance Lai
Photography/ Sonja Huang
UI&UX Design/ Constance Lai, AJ Glassman, David Martel

Prime Roots is a sustainably plant-based meats and meals company based in Berkeley, CA. At Prime Roots, they believe they can feed the world in a way that is truly sustainable and accessible to all. On 2021 National Ravioli Day, they want to present their whole new plant-based ravioli line with 5 different flavors which are “Plant-Based Chicken and Truffle Ravioli, Plant-Based Lobster Ravioli, Plant-Based Sausage Ravioli, Plant-Based Chicken, Pesto, And Sun-Dried Tomato Ravioli, and Plant-Based Bacon And Butternut Squash Ravioli.”

Prime Roots is on a mission to make it easy to be plant-based. Don't think of their products as vegan. They're just remixing the comfort foods you know and love to be accessible to everyone. Plant-based in a pocket. Your favorite comfort food just got remixed. We represent #myravioliremix.